Business

Spotify renews deal with podcaster Joe Rogan, will put show on other platforms

In this article

Podcaster and comedian Joe Rogan.
Vivian Zink | SYFY | NBCUniversal

Spotify has signed a new blockbuster deal with polarizing podcaster and comedian Joe Rogan, but this time, his show won’t be exclusive to Spotify, the company announced Friday in a news release.

The multiyear deal with Rogan, the founder of “The Joe Rogan Experience,” is said to be worth about $250 million, according to The Wall Street Journal, which first reported on the deal. The show was the No. 1 podcast in the U.S. for the third quarter of last year, according to Edison Research.

Spotify also said it’s expanding the partnership to allow the show to be available on other platforms. Shares of the audio streaming giant rose roughly 1.5% Friday.

Spotify first brought “The Joe Rogan Experience” to its platform exclusively in 2020 in a deal that was reportedly worth more than $100 million.

The talk-show style podcast is known — and often criticized for — its edgy approach and guests. Last year, for example, Tesla CEO Elon Musk appeared on the show and said he bought social media site X to save it from the “woke mind virus.”

Rogan faced backlash in 2022 after a compilation of videos surfaced of him using the N-word. He was also chastised by medical professionals and others for spreading Covid-19 misinformation and conspiracy theories.

Spotify came under fire for hosting those videos, and dozens of Rogan’s episodes were removed from the platform. Musicians including Neil Young and Joni Mitchell also pulled their music libraries from Spotify in protest.

Don’t miss these stories from CNBC PRO:

Articles You May Like

K-pop stocks have sold off this year, but Goldman sees a turnaround
GenNext, Workers 18-34, Are Riding Pogo Sticks Into Retirement
United Airlines results top estimates despite $200 million hit from Boeing grounding
Many retirees don’t delay Social Security benefits, research finds. Here’s why experts say it pays to wait
Freetrade, Britain’s answer to Robinhood, posted its first quarterly profit

Leave a Reply

Your email address will not be published. Required fields are marked *