Small Business

Goddess Brouette, 22, decided to receive lip treatment at Upkeep Medical Spa in Manhattan during the pandemic. Source: Goddess Brouette Goddess Brouette didn’t want to wait much longer. It was time to get her lips filled. After months of research, she decided last year to get a treatment at Upkeep on the Upper East Side

A lot of college students have thought about launching a start-up, but many get stuck on the best way to do it — or what risks they’ll encounter. Starting your own business is always going to be a gamble. But if you can identify a need for a product or service, know your customer, have

Damircudic | E+ | Getty Images Women receive a small fraction of venture capital funding and closing the investment gender gap could drive economic growth, according to a new report from Citigroup. Female-founded companies received only 2.1% of venture capital dollars invested in 2021 in the U.S., according to PitchBook. “Lack of access to finance

Doug Langley clears the combine harvester’s head from weed before he starts harvesting, during the wheat harvest in Shelbyville, Kentucky, June 29, 2021. Amira Karaoud | Reuters Many rural Americans may have stronger finances than urban dwellers, but their wealth may lack diversification, jeopardizing a more secure retirement.   That’s according to a report from the

To succeed as an entrepreneur, having a playbook for how to scale your business and process feedback is key, according to Zuleyka Strasner, founder and CEO of Zero Grocery, a plastic-free online grocery store that operates in San Francisco and Los Angeles. “Starting a company, scaling a company is exceptionally hard,” Strasner said. “I was