Business

Starbucks olive oil-infused Oleato drinks to launch across the U.S.

In this article

Starbucks is launching its beverages called Oleato in all U.S. stores.
Courtesy: Starbucks

Starbucks is launching its olive oil-infused drinks in all U.S. stores beginning Tuesday, the company said.

The beverages, named Oleato, debuted in Italy in February 2023 after former CEO Howard Schultz visited the country and noticed locals drinking olive oil daily. The line of olive oil-infused coffee drinks launched the next month in select U.S. Starbucks stores and met negative early reviews, with The New Yorker saying the drink “tasted like a large spoonful of olive oil in coffee.”

Oleato means “with oil” in Italian, according to Starbucks. The line includes a latte and an iced espresso drink.

It also features the Oleato Golden Foam, which the company said is a vanilla sweet cream infused with Partanna extra virgin olive oil that can be added to any Starbucks drink. Four recommended customizations for the foam will also be available in the app, Starbucks added.

The launch comes on the same day Starbucks will report fourth-quarter earnings.

The company is trying to sustain sales growth in its North America unit. Its shares have fallen more than 3% so far this year.

Don’t miss these stories from CNBC PRO:

Articles You May Like

Here’s how Biden’s new student loan forgiveness plan differs from his first
What Does Your Peace Of Mind Look Like? Finding Financial Tranquility In A Volatile World
TSMC beats first-quarter revenue and profit expectations on strong AI chip demand
Adidas shares rise 8% after first-quarter profit hike, improved outlook
Biden administration releases formal proposal for new student loan forgiveness plan

Leave a Reply

Your email address will not be published. Required fields are marked *