A customer shops in a supermarket in Princeton, Illinois.
Daniel Acker | Bloomberg | Getty Images
A federal judge issued a preliminary injunction against Anheuser-Busch that prevents the beer giant from claiming its products have “no corn syrup,” delivering a win for rival MillerCoors.
MillerCoors, U.S. subsidiary of Molson Coors Brewing, sued its St. Louis-based competitor earlier this year for a corn syrup ad campaign that began airing during the Super Bowl. MillerCoors alleged that AB InBev singled out corn syrup for criticism because it would confuse and mislead consumers about its own use of the ingredient, in addition to misusing MillerCoors’ trademarks in its ads.
“Today’s ruling is another victory for MillerCoors, but more importantly it is another victory for the American public against deceptive advertising like Bud Light’s,” said MillerCoors CEO Gavin Hattersley in a statement.
A spokesperson for AB InBev did not immediately respond to a request for comment.